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Imagine you are the target customer with a problem to solve. You spot an article online specifically talking about the problem you have and how to solve it, so you click.
You read the article on a beautifully hosted website (by a company you didn’t know about) which is offering a free guide specifically for you and your solution, so you hand over your email to get it.
You receive more emails explaining exactly how they work with people just like you on issues just like this, so you hire them.
That is the inbound marketing process! Attract with content, capture with a CRM and then nurture with marketing automation.
Click below to get The Ultimate Guide to Content Marketing in 2020
The modern way to generate inbound leads is with a robust, scalable content marketing campaign.
Set up your lead magnet content piece that solves a specific problem for a specific set of people. Then place it where it will be seen by exactly the right people. Capture them with a CRM and nurture the relationship to create a customer.
“GeminiBlue has been fantastic with our CRM system setup and I highly recommend his insights to assist in conceiving a marketing strategy or to further an existing one.”
Dr Pandya, CEO of Pandya Arbitration
This law firm had a great solution to problems faced by so many construction firms. Non-payment is rife in the industry and can be crippling to small businesses. The challenge here was to spread the word and invite company owners to meet an arbitrator.
We implemented HubSpot Marketing Professional tools, integrated with the Word Press website to host free ebook guides. The ebooks were embedded on gated landing pages found via the blog articles. We then advertised these articles on Facebook, LinkedIn and Google.
Success! The campaign instantly started to generate leads and get conversations started.