You are the target customer with a problem to solve. You spot an article online specifically talking about the problem you have and how to solve it, so you click. 

You read the article on a beautifully hosted website (by a company you didn’t know about) which is offering a free guide specifically for you and your solution, so you hand over your email to get it.

You receive more emails explaining exactly how they work with people just like you on issues just like this, so you hire them. 

That is the inbound marketing process! Attract with content, capture with a CRM and then nurture with marketing automation.

To learn more, click to access the Ultimate Content Marketing Guide 2020.